Not All Customer Relationships Are Worth Keeping

question 40

Multiple Choice

Not all customer relationships are worth keeping.Which of the following is NOT a good reason to terminate the relationship?

• A)The relationship is no longer profitable.
• B)The firm's strategic direction has changed.
• C)The customers' needs have changed.
• D)The customers' behaviour has changed.
• E)The production focus has changed.

---

Definitions:

Automobile Insurance

A type of insurance policy that provides financial protection against physical damage and/or bodily injury resulting from traffic collisions and against liability that could also arise.

Premium

An amount paid periodically to the insurer by the insured for covering his risk or the cost above the nominal value of something.

Temporary Insurance

Short-term coverage designed to provide protection for a limited period, often while awaiting the implementation of permanent insurance.

Binder Agreement

A temporary insurance contract providing coverage until a formal policy is issued.