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The Cost of Complaining Is Sometimes So High That It

question 69

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The cost of complaining is sometimes so high that it is easier for the consumer to defect to another supplier.


Definitions:

Money Income

The total amount of monetary earnings received by an individual or household before any deductions like taxes or social security contributions.

Units

Fundamental quantities used to measure, count, or quantify objects or events.

Diminishing Marginal Utility

See Law of Diminishing Marginal Utility.

Satisfaction

The contentment one feels when one's needs, desires, or expectations are fulfilled or surpassed.

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