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What are the advantages and disadvantages of telecommuting?
Micromarketing
Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.
Mass Customization
A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Salient Attributes
Features or aspects of a product or service that are most noticeable and important to the consumer.
Positioning Method
The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.
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