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Why Is It Important That an Experiment Include a Control

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Why is it important that an experiment include a control group?


Definitions:

Marketing Strategy

A long-term plan designed to promote products or services and achieve specific marketing objectives by understanding customer needs and creating a sustainable competitive advantage.

Environmental Force

External factors, such as social, economic, technological, competitive, and regulatory conditions, that influence an organization’s operations and outcomes.

Personalized Marketing

A marketing strategy where promotional messages are tailored to individual consumers based on their preferences and behaviors.

Visual Search

The ability to search for information on the internet or within an application using images instead of text.

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