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In a face-to-face interview with a manager, a candidate is asked how he would dismiss a group of employees during a lay-off if he was the HR manager. This would be an example of a(n) _____ interview.
Tangible
Real or physical objects that can be perceived by touch, as opposed to ideas or digital assets which are intangible.
AIDA
An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.
Rational Appeals
Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.
Emotional Appeals
Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.
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