Igor Needed Financing for His Budding Business but Was Rejected

question 124

Multiple Choice

Igor needed financing for his budding business but was rejected by many financing companies. Finally, one of his uncle's friends, a wealthy man, got interested in the business and gave Igor a substantial amount for a share in the venture. Which of the following best represents Igor's source of finance?

• A) Initial public offering
• B) Revolving credit
• C) Debt financing
• D) Angel investor
• E) Loan shark

---

Definitions:

Hierarchy of Effects

A sequence of stages through which consumers typically move from awareness to knowledge, liking, preference, conviction, and finally to purchase.

First Stage

The initial phase of a process or series of events, often characterized by early development or the introduction of something new.

Interest

The cost of borrowing money or the payment received for lending money, typically expressed as a percentage of the principal amount.

Awareness

The level of consumer recognition and knowledge of a product, brand, or issue.