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The "Service Blueprint" Is a Classification of Services

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The "service blueprint" is a classification of services.


Definitions:

More Diverse

Referring to a greater variation in characteristics, attributes, or elements within a particular group or set.

Marketing Environment

Refers to the external forces that affect a company's ability to engage with consumers, including social, technological, economic, environmental, and political factors.

Mainstream Reader

A person who prefers reading popular or widely accepted literature, typically the most common and commercially successful works.

Baby Boomers

A demographic group referring to people born during the post-World War II baby boom approximately between 1946 and 1964.

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