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In Service Design, Divergence Is a Measure of How Different

question 12

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In service design, divergence is a measure of how different a new service is from the existing services of the firm.


Definitions:

Distinctiveness

The quality of being noticeably different or unique compared to others.

Consensus

A general agreement among the members of a group or a decision-making process where all participants support or accept the decision made.

Attribution Theory

A psychological theory focused on explaining how individuals determine the causes of behavior and events.

Self-Efficacy

An individual's belief in their own ability to succeed in specific situations or accomplish a task.

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