In This Phase, the Needs of the Target Market Are

question 13

Multiple Choice

In this phase, the needs of the target market are identified, alternative product concepts are generated and evaluated, and one or more concepts are selected for further development and testing.

• A) Phase 1: Concept development
• B) Phase 2: System-level design
• C) Phase 3: Detail design
• D) Phase 4: Testing and refinement
• E) Phase 5: Production ramp-up

---

Definitions:

Target Segment

A specific group of potential consumers identified as the intended recipient of a marketing strategy.

Competitors' Features

Characteristics or attributes of products or services offered by rival companies within the same industry.

Semantic Scaling Methods

Techniques used in surveys and research to measure the meaning that respondents attach to specific attributes or concepts, typically involving a range of scales.

Multidimensional Scaling

A statistical technique used in market research to analyze similarities or dissimilarities in preferences or perceptions among products or services.