An Important Issue When Developing a New Service or Changing

question 50

Multiple Choice

An important issue when developing a new service or changing an existing one is the question of how different the new service is compared to the current services offered by the firm. Which of the following is not a general factor to consider when determining this?

• A) Similarity to current services
• B) Similarity of expected customers to current customers
• C) Similarity to current processes
• D) Financial justification

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Definitions:

Type A Behaviors

Personality traits characterized by high levels of competitiveness, self-imposed stress, impatience, and aggression, often associated with a higher risk of heart disease.

Mindfulness Meditation

A practice of focusing one's attention on the present moment, often as a way to reduce stress and enhance well-being.

Physiological Arousal

The body's response to stimuli, resulting in physical changes like increased heart rate, muscle tension, and alertness.

Secondary Control

An effort to accept reality by changing your own attitudes, goals, or emotions; a "learn to live with it" philosophy.