If the Material Usage Per Unit of Final Product Decreases

question 49

Multiple Choice

If the material usage per unit of final product decreases to half of the current usage, then the firm will double the material productivity.increase the multifactor productivity.decrease capital productivity.have no effect on productivity.

• A) I
• B) II
• C) both I and II
• D) III
• E) IV

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Definitions:

Integrated Marketing Communication

Describes a strategic approach to marketing that combines various communication tools and channels—such as advertising, public relations, and social media—to create a cohesive and consistent message across all platforms.

Sender

The firm from which an IMC message originates; the sender must be clearly identified to the intended audience.

Individual Receivers

Pertains to the specific audience members or target demographic who receive and interpret a communicated message.

Top-Of-Mind Awareness

A prominent place in people’s memories that triggers a response without them having to put any thought into it.