From an Operational Perspective, Yield Management Is Least Effective Under

question 61

Multiple Choice

From an operational perspective, yield management is least effective under which of the following circumstances?

• A) Demand can be segmented by customer.
• B) The product can be sold in advance.
• C) Demand is highly variable.
• D) Fixed costs are high, and variable costs are low.
• E) Demand is stable and close to capacity.