A Patient Asks About Direct-To-Consumer (DTC) Genetic Testing

question 2

Multiple Choice

A patient asks about direct-to-consumer (DTC) genetic testing. What will the provider tell the patient?

• A) It is not useful for identifying genetic diseases.
• B) Much of the information does not predict disease risk.
• C) The results are shared with the patient's insurance company.
• D) The results must be interpreted by a provider.

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Definitions:

Customer Interest

The level of curiosity or concern that prospective buyers show towards a product or service, often a critical factor in marketing and sales strategies.

Advertising

The act of promoting products, services, or brands through various forms of media to inform, persuade, or remind consumers.

Promotional Activities

Promotional activities are marketing efforts designed to inform, persuade or remind target audiences about a product, service, or brand.

Decrease Retailer Prices

A reduction in the amount charged by retailers for goods or services, potentially to attract more customers or clear inventory.