Sam's New Business Is Failing

question 19

Multiple Choice

Sam's new business is failing. In desperation, he asks his most experienced investor, Esteban, for advice. Esteban says, "Sam, I'm glad you asked. As a(n) ________ investor, I've seen other businesses struggle, and I believe that I can help your business recover. In fact, I'll probably be willing to make further investments if I can have some say-so in what steps you take to recover."

• A)sophisticated
• B)nonprofessional
• C)affiliate model
• D)intermediary model
• E)junior

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Definitions:

Increases Conformity

Refers to factors or situations that enhance the likelihood of individuals to align their attitudes, beliefs, and behaviors with those of a group.

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group compared to when they work alone.

Social Influence

The effect that the words, actions, or mere presence of other people have on our attitudes, beliefs, or actions.

Conformity

The adjustment of one's behaviors, attitudes, or beliefs to match those of the group or to meet group standards.