The Process of Assessing How Well One Company's Basic Functions

question 62

Multiple Choice

The process of assessing how well one company's basic functions and skills compare to those of another company or set of companies is known as

• A)benchmarking.
• B)a situational analysis.
• C)strategic planning.
• D)operational planning.
• E)a SWOT analysis.

---

Definitions:

Consumer Goods

Items bought by the general public for personal use.

Capital Goods

Long-lasting goods used in the production of other goods or services, such as machinery, buildings, and equipment.

Consumer Goods

Products that are purchased for consumption by the average consumer.

Capital Goods

Long-lasting goods that are used in the production of other goods or services, such as buildings, machinery, and equipment.