Examlex
In managing resistance to change, facilitation and support can be time-consuming and expensive and still fail.
Marcom Plan
Definition: Short for Marketing Communications Plan, it outlines the strategies and tactics businesses use to convey messages about their products or services to their target market.
Integrated Marketing Communications Plan
A strategic approach that combines multiple marketing communication channels and tools in a cohesive manner to promote a brand or product effectively.
Strategic Planning
The process of defining an organization's direction and making decisions on allocating resources to pursue this strategy.
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