Chazz and Hayden Are the Marketing Managers of Two Different

question 58

Multiple Choice

Chazz and Hayden are the marketing managers of two different branches of Edwards & Ashton Restaurant Supply. While preparing to submit his monthly sales report, Chazz realizes that his sales executives have consistently failed to reach their monthly targets, and he immediately announces to his team that they will have to work weekends until they reach their quota. On the other hand, due to changes he implemented earlier, Hayden's team members have been able to achieve their monthly targets.Chazz's sales executives have consistently failed to achieve the monthly sales target. This difference between their actual achievement as compared to what they could have achieved is known as a

• A)performance gap.
• B)reactive change.
• C)performance reaction.
• D)change agent.
• E)reaction gap.

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Definitions:

Imperfect Competition

A market structure characterized by the presence of several competing firms but which lack the conditions of perfect competition, often leading to market power.

Implicit Cost

The monetary income a firm sacrifices when it uses a resource it owns rather than supplying the resource in the market; equal to what the resource could have earned in the best-paying alternative employment; includes a normal profit.

Forgone Rent

The potential income lost by choosing to use a property or resource in a way that is not financially optimal, such as using land for personal use instead of renting it out.

Rental Payments

Regular payments made by a tenant to an owner for the use of the owner's property or land.