"Bart, I'm in Favor of Developing Technology Internally If There

question 94

Multiple Choice

"Bart, I'm in favor of developing technology internally if there is business value to keeping it proprietary," said Jerry Sterling, CFO of British Styles, to his product development manager. "However, in this case, I don't see the value. After all, developing the technology internally will probably ________," Jerry concluded.

• A)make us dependent on other firms
• B)not provide a competitive advantage
• C)not allow its use to be exclusive to the firm
• D)result in high coordination costs
• E)require additional staff and funding for long periods

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Definitions:

Contrast Examples

The use of opposing or differing instances to illustrate a point, highlight differences, or clarify a concept.

High Validity

A measure of how accurately a test or research measures what it intends to measure.

Low Validity

Refers to the extent to which an instrument, test, or study fails to accurately measure what it is intended to measure.

Case Study Method

A research method that involves an in-depth investigation of an individual, group, or event to explore causation and find underlying principles.