Beatrice Thought, "Dru Has a Great Idea, and I Know

question 100

Multiple Choice

Beatrice thought, "Dru has a great idea, and I know that he has the skills needed to develop the underlying technology. I'll be going out on a limb promoting his idea-risking my position and reputation-but not only is that my job as his manager, it's also something that I believe in." In the development of new technology, Beatrice's role is

• A)product champion.
• B)executive champion.
• C)venture capitalist.
• D)technical innovator.
• E)category captain.

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Definitions:

Ergs

Basic, instinctual drive forces that motivate behaviors essential to survival, such as hunger and sex.

Sentiments

Deep feelings or emotions that influence an individual's attitudes and actions toward certain ideas, objects, or people.

Dynamic Motivating

The process of being driven to fulfill changing needs, desires, and goals, which is fluid and adapts over time.

Human Nature

The inherent characteristics, including ways of thinking, feeling, and acting, that all humans are said to share.