The More Information or Cues a Communication Medium Sends to the Receiver

question 43

Multiple Choice

The more information or cues a communication medium sends to the receiver, the ________ the medium is.

• A)less distorted
• B)richer
• C)more sticky
• D)thicker
• E)more varied

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Definitions:

Testimonials

Statements made by customers or clients about their experiences with a product or service, used as a form of endorsement in marketing.

Nutritional Facts

Information provided on food packaging that details the content of nutrients, vitamins, and calories within that food product.

Sourcing Information

The process of obtaining necessary data or facts from various sources for analysis, decision-making, or to gain knowledge on a particular subject.

Advertising Schedule

A plan that outlines when and where advertisements will be placed to maximize impact and reach target audiences.