Lorenzo Is Heading Up a Work Tasked with Developing a Product

question 39

Multiple Choice

Lorenzo is heading up a work tasked with developing a product to appeal primarily to Hispanic consumers. In order to offer the greatest competitive advantage to his organization and its product, he should select a team that includes

• A)a significant number of Hispanics, but also members of other groups who might offer fresh perspectives.
• B)Hispanics only, because they know the market and do not really need the contributions of outsiders.
• C)as diverse a group as possible, because the product and its company are part of a multicultural world.
• D)only members of minority groups, because they understand what it means to be marginalized in society.
• E)a randomly selected group from within the company, so as to emphasize the fact that ethnicity does not matter.

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Definitions:

Meaningful Use

Refers to a set of standards defined by the Centers for Medicare & Medicaid Services (CMS) that govern the use of electronic health records (EHRs) and allows eligible providers and hospitals to earn incentive payments by meeting specific criteria.

Computerized Information Systems

Systems that use computer technology to collect, store, manage, and interpret data for various purposes, including healthcare management.

Improves Quality

Enhances the standard or grade of a product, service, or life, often through measures that refine effectiveness, efficiency, or satisfaction.

Informatics

The science of processing data for storage and retrieval; in healthcare, it relates to managing and using patient healthcare information.