The First Step in Employer Branding Includes

question 13

Multiple Choice

The first step in employer branding includes

• A)developing the employee value proposition.
• B)HR planning.
• C)defining the target audience in terms of where to find them.
• D)building a pool of candidates.
• E)defining the target audience in terms of where to find them and what they would want from an employer.

---

Definitions:

Systematic Observation

A methodical approach to data collection, where researchers observe subjects in their natural environment without intervening or altering conditions.

Casual Observation

An informal method of gathering information based on spontaneous, non-systematic observations.

Direct Observation

A qualitative research method involving the systematic watching and recording of behaviors, events, or phenomena in their natural settings.

Traditional Thinking

Traditional thinking refers to ideas and beliefs that are handed down from generation to generation, often resistant to change and rooted in historical and cultural precedents.