Examlex
Best practices for career websites include
Sweepstakes
Promotional drawings in which prizes are given away at no charge to the participants, often used as a marketing tactic.
Contest
A competitive event or situation where participants try to win by doing something better than others.
Advertising Plan
A strategic document outlining the objectives, target audience, messaging, and channels for a specific advertising campaign, designed to achieve marketing goals.
Cause-Related Marketing
A marketing strategy where a company and a nonprofit organization form a partnership to promote a social or environmental cause.
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