The Extent to Which a Selection Tool Predicts or Significantly

question 67

Multiple Choice

The extent to which a selection tool predicts or significantly correlates with important elements of work behaviour is known as

• A)reliability.
• B)predictive validity.
• C)criterion-related validity.
• D)differential validity.
• E)content validity.

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Definitions:

Promotion Strategy

A marketing plan designed to inform, persuade, or remind target audiences about a product or service to achieve specific objectives.

Task-Based Budgeting

Task-based budgeting is a budgeting method where funds are allocated based on specific tasks or projects, emphasizing the efficient use of resources for targeted activities.

Strategic Marketing Objectives

Goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.

Integrated Marketing Communications

A strategic approach that aims to unify all forms of communication and messaging across various marketing channels to ensure consistency and maximize the impact on the target audience.