Define Two General Categories of Innovations

question 23

Short Answer

Define two general categories of innovations.

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Definitions:

Attitude Change

The process by which an individual's feelings, beliefs, or behaviors towards a particular entity, idea, or person are altered.

Persuasion Process

A series of steps aimed at changing a person's attitude or behavior towards a topic, idea, or action, typically involving the presentation of persuasive messages.

Social Learning

A theory which suggests that people learn new behaviors by observing and imitating others, as well as through the direct experience of rewards or punishments.

Affective Commitment

An emotional or psychological attachment of an employee to their organization, which influences their willingness to continue working in the organization.