When Products Are Differentiated Through Marketing, Via Advertisements, Promotions, and Other

question 27

Multiple Choice

When products are differentiated through marketing, via advertisements, promotions, and other marketing activities, it is known as __________.

• A)brand availability
• B)brand conflict
• C)brand image
• D)brand loyalty

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Definitions:

Ulrich Beck

A sociologist known for introducing the concept of "risk society," where modernity is marked by the presence of new insecurities and risks.

Benjamin Barber

An American political theorist known for his work on democracy and civic engagement.

Anthony Giddens

A prominent British sociologist known for his theory of structuration and his work on the understanding of modern societies.

Zygmunt Bauman

Zygmunt Bauman was a Polish-British sociologist known for his analyses of globalization, modernity, consumer society, and the liquid modern life.