Identify a True Statement About the Net Promoter Score

question 18

Multiple Choice

Identify a true statement about the Net Promoter Score.

• A)It is a tool used to assess a business model.
• B)It is used to measure the brand image of a product.
• C)It is used to build resources and capabilities to deliver value.
• D)It is a useful tool for assessing customer satisfaction.

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Definitions:

Recall Tests

Testing methods used in marketing research to measure the extent to which a consumer can recall or recognize brands, products, advertisements, or other marketing elements after a specific period.

Nostalgia

A sentimental longing or affection for the past, often associated with happy personal memories.

Retro Brand

A branding strategy that revives or revitalizes a brand from a previous era, often appealing to nostalgia and vintage preferences.

Encoding

The process of converting information into a different form, especially in memory, to be stored and later retrieved.