The Managers at Spring Hotels Want to Find Out How

question 7

Multiple Choice

The managers at Spring Hotels want to find out how their competitor, Crimson Valley Hotels, consistently outdoes them. Spring Hotels have the same facilities and equipment as Crimson Valley Hotels, but each month its efforts to reach the benchmark set by Crimson Valley Hotels fails. This is because Crimson Valley has elements such as great location, beautiful architectural design, and customer-friendly employees that create an edge over other companies in its industry. Which of the following does this scenario exemplify?

• A)Complementary products or services
• B)Resource-based view of firm
• C)Attractiveness of an industry
• D)Segmentation analysis

Comprehend the distinction between push and pull promotional strategies and their implementation.

Learn the steps involved in the sales process, including prospecting, demonstration, and closing.

Understand the concept and application of publicity in marketing efforts.

Understand the cognitive benefits of bilingualism and its influence on perceptual tasks.

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Definitions:

Pennies

A coin or monetary unit in various countries, often the smallest denomination.

Consoling Hug

A physical embrace that provides comfort, support, or consolation to someone who may be feeling distressed or upset.

Jungle Gym

A structure of metal bars or ropes for children to climb on, typically found in playgrounds, which helps develop physical coordination.

Longitudinal Design

A research design that involves repeated observations of the same variables (e.g., people) over short or long periods of time to assess changes or developments.