If People Score High on One Measure and Also Score

question 41

Multiple Choice

If people score high on one measure and also score high on another measure, there is ____.

• A) a positive relationship between the two measures
• B) a negative relationship between the two measures
• C) no relationship between the two measures
• D) a cause-and-effect relationship between the two measures

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Definitions:

Selective Distribution

A distribution strategy where a product is sold at select outlets to maintain its image and high-quality perception.

Intensive Distribution

A strategy where a product is made available in as many outlets as possible, maximizing visibility and accessibility to consumers.

Exclusive Distribution

A level of distribution density whereby only one retailer in a specific geographic area carries the firm’s products.

Distribution Intensity

The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).