Smartphones That Are Equipped with a Global Positioning System Can

question 95

Multiple Choice

Smartphones that are equipped with a global positioning system can determine the users' exact geographic position.This capability has created new opportunity for marketers by using all of the following innovative means except:

• A)text messages can be sent to smartphone users who are in the vicinity.
• B)offering special deals to smartphone users who happen to be in the vicinity.
• C)promoting mobile campaigns which will reach smartphone users.
• D)obtaining demographic information about the smartphone users.
• E)locate smartphone users for delivering products or services.

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Definitions:

Bicultural Identity Model

A framework describing how individuals navigate and integrate two distinct cultural identities, balancing assimilation and separation.

Psychological Conflict

An inner struggle arising from opposing demands or impulses within an individual.

Identity Diffusion

A state in which an individual has not yet developed a clear and stable sense of identity or is experiencing uncertainty about personal values, beliefs, and goals.

Moratorium

A developmental stage or period of delay in which an individual postpones decisions, often related to identity exploration during adolescence.