Peppers and Rogers Described Different Steps That Are Involved in One-To-One

question 113

Multiple Choice

Peppers and Rogers described different steps that are involved in one-to-one marketing.These steps include all of the following except:

• A)identify.
• B)differentiate.
• C)interact.
• D)evaluate.
• E)customize.

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Definitions:

Data.gov

An online portal that provides access to a wide range of datasets published by the United States government.

.sav File

A file extension used by SPSS (Statistical Package for the Social Sciences) to store data sets, including variables, cases, and their values.

.csv File

A file format (Comma-Separated Values) used to store tabular data such as numbers and text in a plain text form.

SPSS

Statistical software package used for data management, statistical analysis, and graphics, acronym for Statistical Package for the Social Sciences.