Interactive Television (ITV)allows Viewers to See an Ad in Its

question 38

Multiple Choice

Interactive television (ITV) allows viewers to see an ad in its entirety by pressing a remote button;to order products from home-shopping channels;or choose different camera angles,such as for sporting events.Comments by James Pennefather,brand manager for Smirnoff,UK,based on comparison of traditional TV ads to ITV features included all of the following except:

• A)"it allows viewers to interact with programming."
• B)"it is a lot more unproven."
• C)"it needs further testing."
• D)"it is a calculated risk."
• E)"it may or may not succeed."

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Definitions:

NK Cells

Natural Killer cells, a type of lymphocyte critical to the innate immune system, known for their ability to target and destroy tumor cells and cells infected with viruses.

Optimistic

Having a positive attitude and outlook on the future, expecting the best possible outcome in any given situation.

High Blood Sugar

A condition where there is an excessive amount of glucose circulating in the blood, often associated with diabetes.

Lymphocytes

A type of white blood cell that plays a significant role in the immune system, fighting off infections and diseases.