________ Is the Technique Global Marketers Use to Describe Ads

question 25

Multiple Choice

________ is the technique global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets.

• A)"Pattern advertising"
• B)"Template advertising"
• C)"Cookie-cutter advertising"
• D)"Model advertising"
• E)"Stereotype advertising"

---

Definitions:

Financially Distressed

The situation in which a company or individual cannot meet or has difficulty paying off financial obligations.

Financial Risk

The equity risk that comes from the financial policy (i.e., capital structure) of the firm.

Prices

The amount of money required to purchase goods or services.

Rate Of Change

The speed at which a variable quantity, such as a number or measurement, changes over a certain period of time.