The Marketers of Corona Beer Achieved Great Success in the U.S.market

question 3

Multiple Choice

The marketers of Corona beer achieved great success in the U.S.market by:

• A)retaining the bottle design originally used in Mexico.
• B)hiring Hispanic movie stars as endorsers.
• C)distributing Corona in returnable bottles.
• D)changing the brewing recipe to conform to American palates.
• E)having the label in Spanish.

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Definitions:

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Aggressive Behaviors

Actions intended to harm or intimidate others, which can be physical or verbal and stem from various motivations.

Socialization Techniques

Methods or strategies used to teach individuals the norms, values, and practices of a society or group.

Personal Achievements

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