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Describe the guidelines that can assist marketing managers in their efforts to establish global brand leadership.
Organic
Refers to substances, practices, or systems that are based on living processes, especially in agriculture, or compounds containing carbon.
Functional
Serving a purpose, or capable of performing or operating according to a specific function or purpose.
Personality Disorder
A type of mental disorder characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating from those accepted by the individual's culture.
Crooked Politician
A political figure who engages in dishonest or fraudulent practices, typically for personal gain or to maintain power.
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