Before Ben & Jerry's Launched Their Ice Cream in the United

question 90

Multiple Choice

Before Ben & Jerry's launched their ice cream in the United Kingdom,the company conducted extensive research to determine whether the package design was appropriate.The research indicated that British consumers perceived the colors differently than U.S.consumers.The package design was changed accordingly.This type of strategy can be defined as:

• A)product-communications extension.
• B)product extension-communications adaptation.
• C)product adaptation-communications extension.
• D)product-communication adaptation.
• E)product invention.