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McDonald's headquarters has learned the wisdom of leveraging local market knowledge by granting franchisees considerable leeway to tailor restaurant interior designs and menu offerings to suit country-specific preferences and tastes.However,franchising is a market-entry strategy that is typically executed with more localization than is licensing.
Flexible Budget
A budget that adjusts or flexes with changes in volume or activity levels within a business.
Volume Variance
The difference between the expected volume of production or sales and the actual volume, affecting budget and performance analysis.
Fixed Overhead
Fixed overhead refers to the indirect costs of production that remain constant regardless of the level of output, such as rent, salaries, and insurance.
Machine Hour
A measure of the operating time of a machine, used in costing to allocate expenses based on machine use.
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