India's Population Is Hard to Segment Since Every Region Defines

question 30

Multiple Choice

India's population is hard to segment since every region defines like 25 different countries.Based on this assessment,which one of the following statements is not accurate?

• A)India can be segmented into a "bike segment" of 25 million households.
• B)Vast majority of India's population comprises a "bullock cart" segment.
• C)In Indian cities,everyone who can afford a television has one.
• D)In order to maintain high growth,marketers have to penetrate into rural regions.
• E)For a global company,it is easy to "act local" in India.

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Definitions:

Conventional Cash Flow

A cash flow pattern characterized by an initial investment outlay followed by a series of positive cash inflows.

Initial Cost

The original outlay or expense associated with acquiring an asset or launching a project, not including operational or maintenance costs.

Internal Rate of Return

The rate of return that brings the total net present value of a project's cash flows to zero.

Investment

Investment is the allocation of resources, typically money, with the expectation of generating an income or profit.