Many of the Fast Food Operations Are Entering Markets in Middle

question 69

Essay

Many of the fast food operations are entering markets in Middle Eastern countries.In the United States,breakfast items are very popular and are responsible for a majority of the profit from sales,primarily from drive-in customers.However,to their dismay,managers found that there was practically no demand for breakfast items.Firstly,due to hot weather conditions,people sleep late and wake up late.Secondly,they do not eat burgers,and sausage or bacon is prohibited.Also,drive-in business is not popular since people go to work at different periods of time.Explain the reasons why these facts were not discovered by marketing research.

---

Definitions:

Discounted Price

The reduced price of a good or service, typically offered for promotions or sales.

Retail Selling Price

The final price at which goods are sold to consumers, including all taxes, markups, and additional costs.

Mark-up

The amount added to the cost price of goods to cover overhead and profit, determining the selling price.

Regular Selling Price

The standard or usual price at which a product is sold to consumers, without any discounts or promotions.