Guidelines Which Can Assist Managers in Their Effort to Establish

question 28

Multiple Choice

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:

• A)create a compelling value proposition for customers.
• B)before taking a brand overseas,select name,marks and symbols.
• C)make a process template available to all managers.
• D)assign specific responsibility for managing branding issues.
• E)make a process template for international consumers.

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Definitions:

Geology Setting

The physical, chemical, and biological conditions that characterize a particular area or environment where geological processes occur.

Slope Failure

A phenomenon where a slope collapses due to gravity and other factors such as water saturation, leading to landslides.

Steepness

The measure of how sharp or incline a slope or angle is.

Debris Flows

Rapid, downhill flow of soil and rock fragments containing a large amount of water, which makes the mixture thick and fluid-like.