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In India,only 10% of Men Who Shave Use Gillette Razors

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In India,only 10% of men who shave use Gillette razors.Worldwide,50% of male shavers use Gillette products.To achieve greater penetration in India,Gillette rolled out a no-frills brand that costs 15 rupee -about 34 cents.The Gillette Guard® has a lighter handle that is cheaper to produce.It also lacks the lubrication strip found in Gillette's more expensive razors,and replacement blades cost only 5 rupees (11 cents) .This use of data is described as:


Definitions:

Public Goods

Goods that are non-excludable and non-rivalrous, meaning they are available to all members of society and one person's consumption does not reduce availability for others.

Public Good

A good or service offered to every member of a society for free, supplied by either government entities or private individuals or groups, without seeking financial gain.

Collective Willingness

The aggregate propensity of a group to invest in goods, services, or actions that benefit the community or society as a whole.

Public Good

This refers to goods or services made available to all societal members at no cost, delivered by the government or private sectors, with no intent of making a profit.

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