Whirlpool Conducts Usability Studies That Provide Insight into the Ways

question 61

Multiple Choice

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products.In one study in an emerging market,engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator.The Whirlpool team recorded a variety of data,such as the amount of time required for the volunteer to finish the task and the number of features used.The basis of this research study was based on the fact that:

• A)listening to customers is only possible in America.
• B)data collected in the United States should be applicable in other countries.
• C)consumers in different countries prefer different types of features.
• D)in China,it will be difficult to find enough space in homes to put a refrigerator.
• E)in India,refrigerators are seldom used by customers.

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Definitions:

Superego

A component of Freud's psychoanalytic theory, representing the moral conscience that incorporates social standards about what is right and wrong.

Socialized

The process by which individuals learn and internalize the values, beliefs, and norms of their society or group, influencing their behavior and thoughts.

Nature Vs. Nurture

The ongoing debate concerning the relative importance of an individual's innate qualities versus personal experiences in determining or causing differences in physical and behavioral traits.

Impression Management

The effort to control the impressions we make on others so that they form a desired view of us and the situation; the use of self-presentation and performance tactics.