What Is an SBU? What Are the Benefits and Risks

question 12

Essay

What is an SBU? What are the benefits and risks of an SBU?

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Definitions:

Direct Mail

A marketing approach that involves sending advertising materials through the postal service to a targeted list of customers.

Advertising Outlets

The various channels or platforms through which advertisements are delivered to potential customers, such as television, radio, print media, and online platforms.

Niche Media

Channels that are focused and generally used to reach narrow segments, often with unique demographic characteristics or interests.

Mass Media

Diverse media technologies that reach a large audience via mass communication, including broadcasting, publishing, and the internet.