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Why Is It Better for a Firm to Enter a Market

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Why is it better for a firm to enter a market in a small way?


Definitions:

Omitted Category

In statistical modeling, it refers to a category or group within a variable that is excluded from analysis, often serving as a baseline against which other categories are compared.

Dummy Variables

Numerical variables used in regression analysis to represent subgroups of the sample in a binary form.

Indicator Variable

A variable used in statistics that takes the value 1 to indicate the presence of a certain condition and 0 to indicate its absence.

Nominal Variables

Categorical variables that have two or more categories without having a natural order or rank.

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