In Explaining the Process of Attitude Change in Response to a Persuasive

question 1

Multiple Choice

In explaining the process of attitude change in response to a persuasive message, you would expect which of the following?

• A) Highly informed and involved people will be more likely to change.
• B) Lower levels of information and involvement correlate with a greater likelihood of attitude change.
• C) Attitude change is greatest among people with moderate levels of information and involvement.
• D) Information and involvement are unrelated to an individual's susceptibility to persuasion.