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Explain the concept of media priming, and show how fluctuations in presidential popularity are specific instances of the priming effect.
Coupon Rate
The annual yield paid on a bond, indicated as a percentage of its principal amount.
All Equity Firm
A business that is financed entirely through equity capital, having no debt components in its capital structure.
Capital Structure
The combination of a company's long-term debt, specific short-term debt, common equity, and preferred equity, constituting how a firm finances its overall operations and growth.
Coupon Rate
The interest rate stated on a bond when issued, which represents the annual interest payment as a percentage of the bond's face value.
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