According to Coltrane, Which of the Following Statements Best Represents

question 2

Multiple Choice

According to Coltrane, which of the following statements best represents contemporary married fathers?

• A) They report valuing their families over their jobs and are spending the same amount of time doing paid work and family work as married mothers.
• B) They report valuing their families over their jobs despite spending more time in paid work and less than in family work than married mothers.
• C) They report valuing their jobs over their families and spend more time in paid work and less than in family work than married mothers.
• D) They report valuing their families over their jobs and spend more time in family work and less time in paid work than married mothers.

---

Definitions:

Substantial

Something of considerable importance, size, or worth.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, which might require separate products or marketing strategies.

Targeting

The process used by businesses to focus their marketing efforts on a specific audience or market segment.

Positioning

A marketing strategy that aims to establish a brand or product in the mind of consumers, distinguishing it from competitors.