What Is Implied About the Meaning of Media "Texts" If

question 113

Multiple Choice

What is implied about the meaning of media "texts" if scholars assume that audiences are active rather than passive?

• A) Media producers manipulate audiences in order to sell goods.
• B) Every media consumer experiences meanings in the same way.
• C) The meaning of any particular media text is not important.
• D) Consumers can alter and even invert meanings to suit their own purposes.

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Definitions:

Consumers

Individuals or groups who use goods and services generated within the economy, contributing to demand.

Perfectly Elastic

This term refers to a situation in demand or supply where the quantity demanded or supplied responds infinitely at a particular price level.

Excise Tax

A type of tax imposed on specific goods, services, or transactions, often with the intent of discouraging their use or consumption, or to raise revenue.

Downward-Sloping

A term typically used in economics to describe a curve or line on a graph that represents a decrease in one variable as another variable increases, often used to describe demand curves.