Polysemy, or the Idea That Any Given Text May Have

question 3

Multiple Choice

Polysemy, or the idea that any given text may have multiple meanings, is most closely associated with which theory of media effects?

• A) interpretive strategies
• B) agenda-setting theory
• C) two-step flow model
• D) encoding/decoding model

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Definitions:

Merchandiser

A person or company responsible for the promotion and sale of products, often in retail environments.

Low-margin Products

Products that generate a small profit margin, typically because of low prices relative to the cost of goods sold.

Specialty Store

A store that concentrates on selling one line of goods or services and carries a narrow but deep merchandise assortment.

Geofencing

The use of GPS or RFID technology to create a virtual geographic boundary, triggering a response when a mobile device enters or leaves a particular area.