The Most Consistent Factor Involved in Forming Relationships and Selecting

question 69

Multiple Choice

The most consistent factor involved in forming relationships and selecting mates is

• A) personal chemistry.
• B) the unique individual characteristics of the individuals involved.
• C) the tendency to choose mates who are similar in class, race, ethnicity, and age.
• D) the desire to find a mate who comes from a radically different background.

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Definitions:

Reference Groups

Groups that people refer to when evaluating their own qualities, circumstances, attitudes, values, and behaviors.

Marketers

Marketers are professionals or companies involved in the promotion and selling of products or services, including advertising, market research, and strategy development.

B₂C Buying

Business-to-consumer buying; refers to the transactions and processes whereby individuals purchase products or services from businesses for personal use.

Buying Situations

Different scenarios or sets of circumstances under which purchases are made, each requiring different marketing strategies and approaches.